Visual identity
Logo, colors, typography and visual language. Not a moodboard — a finished kit a developer can apply without a designer on hand.
LogoColorsTypography
Rebranding
Your product looks like everyone else
The same purple gradient, the same illustrations, the same rounded cards. AI generated your product in an afternoon — and with it a look a thousand others already have. We build you a brand that stands out of that pile.
The problem
A generic look costs more than it looks
001
Nobody remembers you
People see dozens of products with the same gradient every day. Give them nothing that sticks and they will forget you before they close the tab.
002
You look cheaper than you are
A generic look quietly signals a generic product. Customers and investors make that connection — and then you are explaining why you cost more than competitors who look identical.
003
You pay for attention twice
Anyone you fail to win the first time has to be bought again through ads. A strong brand lowers acquisition cost because people recall the name on their own.
What you get
From visual identity to a shipped interface
Product redesign
We go through your key screens and rebuild them so they look like your product, not like the default theme of a component library.
UIScreensOnboarding
Design system
Components, tokens and rules in code, not only in Figma — so the brand outlives the first sprint after handover.
TokensComponentsDocumentation
A website that sells it
A landing page or a full site built on the new identity. We write it, design it and ship it.
CopyNext.jsDeployment
How it works
Four steps, no workshops about company values
- 01
Audit
We go through your product, your competitors and what customers say about you. The output is a list of what makes you different — and what you have never shown anywhere.
- 02
Direction
You get two or three visual directions, each with the reasoning behind it. You pick one. No company-wide vote.
- 03
Design
We take the chosen direction all the way to a finished identity and the key screens. You see it as it happens, not at the end.
- 04
Handover
Source files, design system and implementation. We can ship it ourselves, so the redesign does not end as a delivered file.
Who it is for
We are a fit when
This makes sense when
- you have a working product but it looks like a demo
- you built the site and app with AI and now blend into the competition
- you are heading into fundraising or your first real campaign
- you are two to ten people and cannot justify a full-time designer
It does not when
- you only want a cheap logo
- you want the rebrand approved by a company-wide vote
- the product does not exist yet — then build it first
FAQ
What people ask most
What does it cost?
It depends on scope. Visual identity alone starts somewhere different than identity plus an app redesign and a new site. After the first call you get a fixed price, not an open-ended hourly rate.
How long does it take?
Visual identity takes three to four weeks. With a product redesign and a website, expect six to ten weeks depending on how many screens the product has.
We have a logo we do not want to change. Is that fine?
It is. The logo is usually the smallest part — the problem is normally everything else: colors, typography and how the product looks inside. We build the identity around what you want to keep.
Do you only design, or also implement?
Both. We are a studio where a developer sits next to the art director, so the new design does not end in a delivered Figma file but in a shipped product.
What if we like none of the directions?
That is why we show two or three directions at the start rather than one finished design at the end. If none of them land, we part ways after the first phase and you pay only for that.
Send us a link to your product
Within 24 hours we will tell you what we would change first and why. Free, no strings — if we do not work together, you still get an outside opinion.
Get in touch